Brooklyn Tweed’s Imbue is a worsted-spun yarn line featuring a rich, painterly palette of heathered colorways. Each color a unique blend of base dyed wool puffs carded together then spun, Imbue was designed to elevate classic wool yarn with an artist’s eye for color. We created the tagline “Painterly Heathers” to capture its tonal depth and visual softness, and developed branding that reflects the yarn’s sophistication and expressive color story.

The project scope included logo development, branding and packaging, educational illustrations of color blends, a dedicated product landing page, and email marketing campaigns to support the launch.