In 2024, Brooklyn Tweed launched Re•Ply Rambouillet, a limited-edition yarn line born from repurposing surplus two-ply Rambouillet wool. By cable-twisting the fiber into a plush six-ply yarn and dyeing it in 13 earthy tones, we created a luxurious, sustainable product. I developed the tagline “Repurpose, Recycle, RE•PLY” and designed branding that balanced sophistication with a touch of whimsy.

The project included logo design, branding and packaging, educational illustrations on the yarn’s construction and American supply chain, a product landing page, email marketing, and a social media campaign supporting a Knit-A-Long.