When I started working for Brooklyn Tweed, they were already a well established and accomplished brand in the knitting community. While this was true, they needed brand guidelines established, as well as various other marketing materials such as a an email welcoming newsletter sub and a press release/media kit. I collaborated with the marketing director and creative director to bring these necessities to life.

Project scope included brand guidelines, press release for marketing, an infographic illustrating the brand’s American supply chain from the beginning of the business to 2025, a newsletter subscriber welcome flow email, and a brand book/brochure with information about the history of business and our product offerings.